We could talk forever about online marketing, startup businesses, company culture and all of the crazy stories we’ve accumulated over the years…
Hopefully you’ll have fun reading about our successes, failures and learning experiences – and maybe you’ll learn a thing or two along the way!
Feel free to chime in on the comments – we’re interested in knowing what you think about these topics too.
Car insurance is really a necessity as it is required by most states. Even if it’s not required by law, it can help you to save money if an accident were to occur. When choosing from a variety of auto insurance plans, what do you need to consider? The Coverage Of course, you want to make sure you are fully covered, and this statement is especially true if you have a brand new car. Find out what type of plan each auto insurance company can provide to you. Once you have gathered all of the necessary information, you can sort through it all...read more
If you’ve been working with us on FizzNiche – you know that we talk a lot about our “contributors” and all of the great content they provide to power our clients’ websites. Maybe you are one of our contributors! You help us publish hundreds of quality articles each month that drive thousands of visitors to our ever-growing network of sites. If you’ve been paying close attention, you’ve noticed that we’ve recently started calling our contributors “Guest Bloggers”. Why...read more
Be honest, how many hours do you think you spent this week on Pinterest? C’mon… you know you got sucked in! Well, even if you didn’t spend any time there – thousands of people around the world did. Shareholic (the company that provides the awesome little sharing buttons at the bottom of this post) announced today that shares on Pinterest are driving more traffic than shares on Twitter. Check out the Shareholic study on TechCrunch. We’ve been testing Pinterest with our FizzNiche clients – and yesterday we had...read more
Now… let me start this by saying that I’m not bragging about the fact that it took me a year to develop an elevator pitch… I’m admitting that though I’ve named dozens of products, created countless multi-faceted branding campaigns and coached clients on developing their elevator pitches, I spent a whole year struggling with creating one for my own product. What Is FizzNiche? Our product “FizzNiche” has been driving thousands of visitors each month for our clients over the past year and has...read more
If you’re new to Twitter, or maybe you haven’t even started using it yet, but your friends are dual-posting to Facebook and Twitter, you may have noticed the “#” in some status updates. Wondering what that “#” is all about? Well, so was our own Amy Powell and her friends on Facebook. So, she asked me to put together a quick post to explain what it is and how you can use it productively. The “#” (aka, the “Hashtag”) Simply put, the hashtag is a keyword. Placing a “#” at the...read more
I feel like I’ve been making this argument for years… and I’m honestly a little tired of having to say it… but I’m also a little proud to still be right about it! Here goes: It’s not about quantity – it’s about quality. Quality in the Numbers You Are Counting This has been a long-time value held by successful affiliate marketers. It doesn’t matter if you have millions of affiliates – only the few that you can motivate to produce really matter. The same holds true for fans,...read more
Heck yeah ya can! Getting inspiration from other blog posts is a great way to start your wheels turning on what else to write about. So, where do you start in finding these inspirational posts? Stretching Your PR When You Are Mentioned in a Post This tip is directed specifically at our FizzNiche contributors: If you’re mentioned in a post on someone else’s site – write about it! This will expand the effects of branding, PR and recognition that the mention can bring you. I do this all the time! Check out my post from...read more
As you know by now, The Toilet Paper Entrepreneur is one of my favorite books and blogs. I think that today’s post on the TPE blog is a MUST READ for entreprenuers (and not just because one of my tips is included!). Are You a Danger – to Yourself? Yes! All entreprenuers are! In most cases, the biggest thing standing between us and our success is ourselves. It can be a hard pill to swallow, but identifying self-destructive traits and characteristics we have can be incredibly helpful in reaching our success...read more
December makes me nervous when it comes to driving traffic to a non-retail website. Sure, there are a TON of people online… but they are shopping for toys, gifts and decorations – not looking for articles to read. No Sweat – We Had More Than Twice the Traffic So, I was incredibly happy when December’s numbers on our FizzNiche case study website came in as high as they did. Compared to November, 2011 – we saw a 2x increase in traffic. Search Traffic is Still Rising As I expected, we did see some...read more
I get so giddy when I hear people outside of the marketing world put “marketing” into the most simple, yet powerful terms. That’s exactly what just happened on Piers Morgan Tonight (I’m watching a repeat episode, for the record). Piers is interviewing Morgan Freeman. They were talking about the name of one of Freeman’s most well-known movies, Shawshank Redemption, and joking that if it were an easier name to say and remember, it may have done better in the box office. Freeman… an actor, not a...read more