The Thing That Sells Anything Is Word of Mouth
I get so giddy when I hear people outside of the marketing world put “marketing” into the most simple, yet powerful terms.
That’s exactly what just happened on Piers Morgan Tonight (I’m watching a repeat episode, for the record).
Piers is interviewing Morgan Freeman. They were talking about the name of one of Freeman’s most well-known movies, Shawshank Redemption, and joking that if it were an easier name to say and remember, it may have done better in the box office.
Freeman… an actor, not a marketer… explained the marketing behind it SO perfectly:
“The thing that sells anything is word of mouth. I don’t care how you promote it, ultimately it’s going to be word of mouth that sells it…” — Morgan Freeman
Promotion vs. Word of Mouth
I mean, seriously - so simple and so right.
Think about your marketing plan – how are you promoting your business? What do you want your customers to hear?
Now, consider what they actually are hearing.
What are customers actually telling each other? What is actually being said about your brand, your products and your service?
Make 2012 the Year to Create Raving Fans
Now’s a great time to take stock of your reputation. Find out where you stand and make 2012 the year to elevate your brand and polish your name to a sparkly shine!
If a 74-year old actor “gets it” – all of you young startup marketers don’t have an excuse!